We spoke with HBE’s team members to understand their vision for the new website and to help them better connect to their existing fan base and new audiences alike. This was a crucial first step to help improve HBE’s reach, and allowed fans to experience and support the group’s music. We needed to completely re-develop the band’s website from static to fully responsive and dynamic site that includes their work for stream and sale. This allows people to easily access their work and help fight against the industry’s steep decline in single and album sales due to the wide availability of torrent sites. Since music selling platforms often take an incredibly large sum of sales profit, we needed to address this issue and make sure that Hypnotic Brass Ensemble would be able to make profit from selling its music through its own platform.

The Solution

What makes Hypnotic Brass Ensemble different is their approach to music and their captivating attitude - these are artists and performers in every sense of the word and we wanted to channel that professionalism and spirit onto their website. HBE’s videos are a cascade of color, but the group’s deceptively laid-back style is the result of hours of training and hard work. We decided to channel that contrast in discipline and laid-back style onto the website itself, using a solid black and white color scheme which heavily contrasted the brilliant blues, reds and greens that the band would often use in its videos.

HBE is continuously performing in both the United States and around the world. To keep fans abreast of the band’s upcoming activities, so we added a dynamic Tour Dates section that featured details about the event, tour locations, venues and added user-friendly ticket purchasing options. People were now also able to book events directly with the band through adding a “booking” section. We were able to optimize their server which is currently managed by our partners, Metropolitan Host. Finally and most importantly, HBE’s two albums are now available for purchase through the “Music” tab, where users are now able to easily stream and purchase their music and directly contribute to the band’s efforts wherever they happenened to be.