If you are selling a product or service through your website, there are several factors that you can apply to increase sales and make more money. The most important element to remember is that your content, strategy, and the application of this strategy must be aligned to make you more visible and your product or service more enticing to your clients. The bottom line is being able to give value through your website. Our team at SlideSigma has compiled five tips to help you make more money from your website, and help you increase your site’s legitimacy and purpose
- Take a Good Look at your Website’s Function and Purpose
- Incorporate a Blog to Your Website and Link through Social Media
- Optimize your Search Engine Rankings
- Make Periodic Adjustments and Updates to your Content; Even if it is Static
- Consider Email Marketing and Newsletters that Link To Your Site
1 – Take a Good Look at your Website’s Function and Purpose
How long has it been since you have revamped your website? It’s important to always come up with different strategies and monitor the performance of your website. This is important because through constant analysis of your website data, you can make sure that the website is serving its function and that you have the correct target audience pin down. The function of your website and it’s intended direction or goal is extremely important for generating revenue from online sales, and if your target audience does not feel as if the website is relevant to them, they will quickly lose interest and move on. This increases your bounce rate and is an indicator that something is wrong.
2 – Incorporate a Blog to Your Website and Link through Social Media
Adding a blog to your website is a smart move for reasons you may not have thought about before. It’s not just about having a blog, this section of your website serves a dual purpose.
- On the one hand, it allows you to generate new or exclusive content that is relevant and valuable to your target audience. This gives them information that they can actually use, and they will be more likely to return to your site even if they do not wish to make a purchase, establishing a relationship with them.
- The other reason why blogs are important is because they are comprised of new content that is updated constantly, which does wonders for your SEO rankings.
Using the correct keywords and having a constantly updated blog increases the chances that search engines will index your site and rank it as legitimate. You can also use your social media marketing channels such as Facebook Pages, Linked-In Pages, Twitter Accounts, Google+ and YouTube Channels to link back to your website. It is an effective way to increase your traffic and especially if you have more than one established channel.
3 – Optimize your Search Engine Rankings
Search Engine Optimization in a nutshell is applying targeted strategies and techniques to rank your site higher in search engine results. This involves not only the content itself, but also the headings of your content, placing the appropriate keywords in pictures, optimizing meta-tags, alt-tags, descriptions and appropriate linking. The reason why SEO optimization is so important is because this is what generates traffic, and is considered a marketing strategy that should be applied today. Beware however, of using non-ethical ways to implement SEO. This includes “keyword stuffing” where there are so many of the same keywords that the content of the site is virtually unreadable, and linking your site to low-quality websites. This can be penalized by search engines, and is never a good route to take.
4 – Make Periodic Adjustments and Updates to your Content; Even if it is Static
If you do not want to add a blog onto your website, there are other ways to make sure that your content does not remain static. This includes periodic updates to the information available on the site. You don’t have to re-write the entirety of the site – just make sure to occasionally update the content of your website even if it is in a small or minuscule manner. This ensures that the content does not remain static and that search engines will continue to rank your website higher. Updating the content of your website is also useful if you want to include specialized banners or animation for holidays or important milestones for the company. Most importantly; updating the content of your website minimizes the likelihood that search engines will view your website as stagnant or does not serve any function or purpose to the client
5 – Consider Email Marketing and Newsletters that Link To Your Site
Email marketing is still an effective method to remind your clients about your products and services, and keeps your company visible. Since clients themselves input this information to your site, is a non-intrusive way of advertising and provides detailed information that is specifically targeted to convert interested or pre-existing clients to visit your website or buy your products and services. There are different types of Email marketing, such as transactional emails, direct emails, and mobile marketing e-mails that are specifically made for mobile or tablet devices. There are several service providers you can use to send out newsletters or e-mail marketing campaigns. These include Mail Chimp, Constant Contact, and Aweber.
These tips can help you get started on your strategy to make more money from your website. Our experts at Slide Sigma are always here to help you monetize your site and launch campaigns that impress and help you reach your goals. Contact us today or visit our site to learn more.
Hamza Shatela is an online business developer and business management graduate with ten years of experience in the digital marketing field. As the founder of Slide Sigma, he has worked with a series of professionals from the medical, financial, nonprofit, and entertainment industries.