Taylor UMC’s main website was outdated, unengaging and completely static. It failed to truly reflect the magnanimity of the church’s activities, its impressive historic background, and its relevance to the city of Oakland and its residents. We flew to California to meet with the church administration and its congregants, which included a sit-down with its larger-than-life leader, Pastor Anthony Lawrence Jenkins, Sr. The aim was not only to merely re-build Taylor UMC’s site platform, but we wanted to attract a wider audience and keep them invested in and engaged with the church. To do that, Taylor UMC graciously allowed us be a part of their core structure and help them develop an online strategy that would help the church progress.