The Foundation For Gender-Specific Medicine

The Foundation for Gender-Specific Medicine supports the investigation of the ways in which biological sex and gender affect normal human function and the experience of disease.

The Client

The Foundation for Gender-Specific Medicine supports the investigation of the ways in which biological sex and gender affect normal human function and the experience of disease. Headed by Marianne J. Legato, MD, PhD (hon c), FACP and operating within an international network of gender-specific scientists and institutions, the foundation supports research studies undertaken at Columbia University and John Hopkins University that are relevant to this field and which are continued by Dr. Legato.

Project Components

  • Responsive Website Design
  • Social Media Management
  • Donation Portal
  • Search Engine Optimization

N# of Pages

Time Frame

Results & Feedback

Establish The Foundation's Online Presence

Phase 1

Slidesigma designed the WordPress website, e-newsletter, social media page and implementing SEO. We provided the content and structure. We provided keywords and explained what was needed on each page. They used their creativity to develop wireframes for us to review.

We found them on Craigslist, saw that they were a local agency, and looked at their prior work. We scheduled a face-to-face interview and subsequently checked references. They seemed credible and knowledgeable, so we decided to give them a try. They produced a great site.

Their prices are comparable to the going rate in the industry.

We started working with them at the beginning of December 2016 and the project was completed by the end of the month. The turnaround time is exceptional. We have a service contract and they continue to post content for us and manage any issues that arise with PAYPAL, navigation or broken links, etc.

The Challange

We needed to completely re-develop the foundation’s website, enhance its virtual footprint and communicate the goals of the foundation. This includes improving site navigation features, increasing traffic and user engagement, and streamlining the online donation process. Our aim was to help further the important research undertaken by this institution and by Dr. Legato while simultaneously, promoting the foundation’s core goal of being a leader within the umbrella of the International Society for Gender Medicine.

The foundation’s logo pays homage to the Greek legend of Prometheus; a Titan who gave fire and gender to humanity against the will of Zeus. The website’s color scheme therefore, became predominantly fire red underscored with light and dark hues, matching its brand and identity.

Our team completely redeveloped the foundation’s website, transforming it to a fully responsive, dynamic educational platform that satisfied its primary informative goal with enhanced UX and UI features.

The next step was to boost the website’s rankings on Google. Our SEO strategy involved a combination of 250 keywords and long-tail keywords relevant to the foundation’s core functions. In a short period of time, we were successfully able rank first in Google’s search results and significantly increased organic site traffic. Our strategy resulted in a sharp increase in the amount of donations to the site; over a million dollars annually during 2015 and 2016 and up to $1.5M as of 2017.

On the social scale, we established, optimized and synced the foundation’s social media pages to events such as its annual gala and Dr. Legato’s attendance of international seminars. We developed a mobile application for the foundation that can be downloaded on both Android and iOS platforms. We actively manage the weekly publication of weekly newsletters and blog articles and post them to social media platforms used by the foundation. We noticed a marked increase in the website’s user engagement and the number of its recurring visitors. Dr. Legato’s groundbreaking research of over eleven top-selling books were now showcased on the website and managed by Slide Sigma on third-party sellers.

To date, we have become a part of the foundation’s digital management team and provide continuous support that helps the foundation maintain its online presence and support its digital footprint.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

People are responding positively to our site based on our content, easy navigation and graphics. We get statistics every week based on SEO and traffic.

They’re the best at what they do. They offer ideas, and they’re creative.

How did Slidesigma perform from a project management standpoint?

They met deadlines, clearly communicated issues and provided advanced notice if there were problems that needed our input. When they need extra time, they always let us know ahead of time. They’re very punctual.

What did you find most impressive about Slidesigma?

They also offered marketing ideas about what would help to promote our foundation and continue to do so.

Are there any areas Slidesigma could improve?

I can’t think of anything.

the foundation for gender specific medicine gala 2018
foundation for gender specific medicine donation in gala 2018
Dr. legato with board member of the foundation
foundation for gender specific medicine donation in gala 2018
Members in the foundation for gender specific medicine gala 2018
3 Members in the foundation for gender specific medicine
the foundation for gender specific medicine in gala 2018
several Members in the foundation for gender specific medicine
Dr.marriane-legato
Member in the foundation for gender specific medicine
5.0

OVER ALL

The company knows what they’re doing. They’re professional and creative. They superseded our goals and expectations.

 

5.0

DEADLINE

They’re very responsive to our needs. If anything needs to be fixed, they do it immediately. They offer suggestions and they’re very open, communicative, and friendly.

 

5.0

SERVICE

The quality of their work is up to par. I think they do what they say they’ll do, and it’s creative, professional, and efficient.
5.0

NPS

They’re a great team with whom to work. They do great work and I’m happy to recommend them to others.

 

5.0

ESTIMATE

They’re very comparable to other companies in their field.

 

Foundation of gendermed website design

The Results

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About SS
Slide Sigma is a web design agency based in Brooklyn, New York, offering digital services that highlight your online presence, with an emphasis on web design and web development, app development marketing, branding, and Search Engine Optimization.
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