Our team met with Adam to understand his vision and address his most pressing virtual concerns, and we wanted to capture his infectious enthusiasm and energy and showcase that in the new website. We started with a complete redesign of the entire website, converting it to a fully-responsive platform that exudes the energy and enthusiasm that the bands put into every event. We started off with a vibrant color palette of complementary purple and yellow hues that convey a sense of joy and fun - perfectly matching the energy and quality experience that the band provides in real time. We added brand material that made strong impressions on viewers and significantly decreased the site’s bounce rate and showcased the company’s multiple awards that continue to grow in number since 2012. To manage a successful company that grew from four bands operating in a single state to five bands that served New York, New Jersey and Connecticut, we developed a Project Management system that gave admins a bird’s eye-view of operations and connected both clients and team members to the event. Our team incorporated Google tools for Search Engine Optimization and added schema markups, and we set a strategy to monitor the conversions that came from the company’s heavy investment in advertising. The addition of a blog section to the website allowed users to read about previous and upcoming events, and gave them an idea of what services could be used for their occasion. We currently manage Around Town’s YouTube brand channel and continue to perform regular site audits and maintenance practices with consistent monitoring of user behavior and activity. To date, the company continues to grow and is featured in the top results ranking for 20 keywords on Google for entertainment services within the Tri-State area.